Beginner’s Guide to Conversion Rate Optimization

Beginner’s Guide to Conversion Rate Optimization
September 8, 2016 23 Comments Rate Optimization,Uncategorized Andrew Keysor

As a final note: remember that building up your brand like this is a continual long-term process, from which there can be no-break. Good luck!
Have you invested in web marketing but are yet to see any results? YOUR NOT ALONE!

Why Your Web Marketing Isn’t Working
Here are some common reasons your web marketing isn’t working, and what you can do to start getting results.

1. You Aren’t Using SEO (Search Engine Optimization)

One of the most common reasons people get nothing out of their web marketing is because they fail to take advantage of one of the most common online marketing practices, SEO.

SEO or Search Engine Optimization, is the process of optimizing your website and online presence to achieve higher rankings in search engines.

Some people choose not to use SEO because of the expense, others simply don’t know what it is. But whatever your reasons, SEO is not something that should be avoided at any length.

70% of online purchase decisions begin on search engines.

If your business isn’t there, you could be missing out on a significant portion of your target market.

Already using SEO but no results?

It’s important to remember that good SEO takes time and results can’t be achieved overnight. There are lots of reasons why your search engine optimization may not be working, these include:

Too much competition
Targeting the wrong keywords
Low domain authority
Lack of external backlinks

2. You Have No Social Media Strategy

Most businesses know they need social media, but simply using it doesn’t guarantee success. On the surface social media seems a relatively simple concept, but getting results from it is another matter altogether.

If you are using social media without success it could be due to any combination of reasons:

Not using social media enough – It’s easy to get lost in the “buzz” of social media. If you post infrequently it’s likely you won’t reach many people. To make it easier why not try a social media calendar and plan ahead.
Promoting to a small audience – A lot of businesses find it hard to grow their fan base on social media.
Posting at the wrong time
Promoting ‘to’ instead of engaging ‘with’ your audience – Good social media marketing is about building meaningful relationships with your audience, something that can’t be achieved with a few updates here and there.
Sticking to one social network – Chances are your customers spend their time across more than one social network. There’s a big chance your competitors are too.

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Not including ‘call to actions’ in your posts – By far one of the biggest problems is that businesses fail to include some form of call to action in their social posts. This includes placing a link to your website, or incorporating leading text such as “call now, buy now, send us a message” etc..
No images in your posts – On LinkedIn for example Images based posts attract 98% more comments.
Not engaging with the wider industry –
Suffering from poor Facebook post reach – Facebook limits the amount of people who see each update unless you pay for advertising. In some cases a typical post may only reach 2-5% of your fanbase. Fortunately there are things you can do to increase your Facebook post reach without paying for advertising.
Not analyzing your efforts – If you don’t spend time to analyze your social media efforts, you can’t know what you’re doing wrong or what you need to do to make improvements.

3. You aren’t analyzing your Web Marketing

Do you know who is coming to your website and from where? Do you know how long they spend on your website? These are all vital questions that can be answered with website analytics.

If you don’t have any analytics in place, you should start now!

With good web analytics you can:

Identify web marketing efforts that aren’t working
Discover how people are getting to your website
Get expert suggestions to improve your web presence
Re-focus your attention on areas that work best
And a whole lot more…
Other useful exercises are to check your website for spelling, broken links and site speed, all of which can have a big impact on how well your website performs.
Have you invested in web marketing but are yet to see any results? YOUR NOT ALONE!

Why Your Web Marketing Isn’t Working
Here are some common reasons your web marketing isn’t working, and what you can do to start getting results.

1. You Aren’t Using SEO (Search Engine Optimization)

One of the most common reasons people get nothing out of their web marketing is because they fail to take advantage of one of the most common online marketing practices, SEO.

SEO or Search Engine Optimization, is the process of optimizing your website and online presence to achieve higher rankings in search engines.

Some people choose not to use SEO because of the expense, others simply don’t know what it is. But whatever your reasons, SEO is not something that should be avoided at any length.

70% of online purchase decisions begin on search engines.

If your business isn’t there, you could be missing out on a significant portion of your target market.

Already using SEO but no results?

It’s important to remember that good SEO takes time and results can’t be achieved overnight. There are lots of reasons why your search engine optimization may not be working, these include:

Too much competition
Targeting the wrong keywords
Low domain authority
Lack of external backlinks

2. You Have No Social Media Strategy

Most businesses know they need social media, but simply using it doesn’t guarantee success. On the surface social media seems a relatively simple concept, but getting results from it is another matter altogether.

If you are using social media without success it could be due to any combination of reasons:

Not using social media enough – It’s easy to get lost in the “buzz” of social media. If you post infrequently it’s likely you won’t reach many people. To make it easier why not try a social media calendar and plan ahead.
Promoting to a small audience – A lot of businesses find it hard to grow their fan base on social media.
Posting at the wrong time
Promoting ‘to’ instead of engaging ‘with’ your audience – Good social media marketing is about building meaningful relationships with your audience, something that can’t be achieved with a few updates here and there.
Sticking to one social network – Chances are your customers spend their time across more than one social network. There’s a big chance your competitors are too.
Not including ‘call to actions’ in your posts – By far one of the biggest problems is that businesses fail to include some form of call to action in their social posts. This includes placing a link to your website, or incorporating leading text such as “call now, buy now, send us a message” etc..
No images in your posts – On LinkedIn for example Images based posts attract 98% more comments.
Not engaging with the wider industry –
Suffering from poor Facebook post reach – Facebook limits the amount of people who see each update unless you pay for advertising. In some cases a typical post may only reach 2-5% of your fanbase. Fortunately there are things you can do to increase your Facebook post reach without paying for advertising.
Not analyzing your efforts – If you don’t spend time to analyze your social media efforts, you can’t know what you’re doing wrong or what you need to do to make improvements.

3. You aren’t analyzing your Web Marketing

Do you know who is coming to your website and from where? Do you know how long they spend on your website? These are all vital questions that can be answered with website analytics.

If you don’t have any analytics in place, you should start now!

With good web analytics you can:

Identify web marketing efforts that aren’t working
Discover how people are getting to your website
Get expert suggestions to improve your web presence
Re-focus your attention on areas that work best
And a whole lot more…
Other useful exercises are to check your website for spelling, broken links and site speed, all of which can have a big impact on how well your website performs.6 Tips to Increase Your Facebook Post Reach

Include images/video or links with every post

Post With ImagePosts with images almost always get seen more than ordinary text updates.

Have you ever noticed that when you scroll down your news feed, you tend to stop at posts that have an image or a video?

Typically Facebook posts with images get 2.3x more engagement than those without. Take the time to add an image to every post and you should see your post reach increase in no time!

Shorten your posts

Shorter posts have been found to receive higher levels of engagement, a proven factor for increasing your post reach.

Posts with less than 250 characters typically receive 60% more engagement.

Include a question

The more people that interact with an unprompted post, the more Facebook will show it to others, thus increasing your post reach. An easy way to increase interaction on your posts is to encouraging comments by asking a question.

Posts with questions get 100% more questions than those without – Kissmetrics.

Use the 80/20 rule

A lot of the time, posts don’t do well because they’re too promotional. If you spend all of your time broadcasting to your audience, rather than building a relationship with them, you can’t expect to receive much back. A good rule of thumb is to limit your promotional posts to 2 in 10 of your overall updates.

Post at the right time

Did you know that something as simple as posting at a different time of day could make a big difference to your post reach?

The best times to post on Facebook are between 1pm – 4pm.
The best days to post on Facebook are Thursday through to Sunday.

Encourage your fans to subscribe to “notifications”

NotificationsAs a fan of any page, you aren’t guaranteed to see all of the posts they put out, this is because Facebook limits the number of people that initially see it, unless it becomes popular. To guarantee that your fans see all of your posts, you can encourage them to subscribe to notifications.

By subscribing to your page your fans will be notified of every update, a surefire way to increase your post reach.
Fans can subscribe to notifications by following these steps:

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Visit your fanpage
Click on the “Like or Liked” button in front of the cover photo
Under “Notifications” switch from “All off” to “All On”

Are you suffering from low post reach? Try these simple tips to extend your exposure on Facebook.A 2014 study from Content Marketing Trends found that just 9% of b2b marketers found their content marketing to be effective, not exactly promising statistics..

Content Marketing Not Working

Content marketing is a common frustration for business owners, you create a great piece of content, but no one seems to read it, why?

There are lots of reasons that your content marketing strategy might not be gettintg the activity you had hoped for.

Why Your Content Marketing Isn’t Working

Here are some common reasons your content marketing isn’t working and what you can do about it:

1. Your Content Isn’t Properly Optimized for SEO

A lot of business owners create content in the hope of getting found on search engines. Without proper optimization it can be difficult to achieve any visibility (let alone traffic) from search engines.

It needs to be perfectly clear what keywords you want to rank for. You might want to rank for ‘simple tips to maintaining your car’ for example. This phrase and the containing words should be consistent across the article, this includes:

Page titleSEO Title & Description
Description
Content body
Page URL
Heading tags (such as H1, H2, H3 etc..)
If you do this effectively you increase the relevancy of the page and improve your chances of appearing higher in the search results.

Make good use of your SEO title and description to encourage searchers to visit your website. You can use this free tool to help you create a good title and description.

When optimizing your content always put the reader first, never search engines! Avoid stuffing the article with keywords just for the purpose of Google.

Other considerations when optimizing your content for SEO

Try to write at least 300 words of content, the more the better. Longer pieces of content of 1000 or 2000 words have been found to rank higher than those with less words).
Do any other sites link to page? Backlinks are a strong indicator that people trust and put value in your content. Try to obtain links from other sites within your niche such as blogs, news sites and forum. Links from social media sites can also be considered as valuable backlinks.
Does anyone search for what you are talking about? Use Google’s Keyword Planner to find keywords that people often search for. A good idea is to write timely or controversial content that people are actively searching for.
How competitive is the keyword/phrase? It could be that others have already written about the same or a similar topic. http://www.reviewengin.com/

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